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Domain +
AI Reskilling Reimagined
Beyond AI Awareness to AI Fluency
Singapore’s AI journey is entering a new phase.
As AI becomes part of everyday work, the challenge is no longer whether people have access to the technology.
It is whether we can use it meaningfully to strengthen work, grow capability, and create value. That is the shift from AI awareness to AI fluency, and the shift Domain+ is designed to support.
Learning that Activates Real Work Contexts, Collectively and Over Time
AI fluency grows when learning is embedded in work, shaped by real needs, and strengthened through shared practice over time.
Domain+ is a work-integrated approach to building AI capability.
It brings together four key shifts through an integrated reskilling system — connecting workplace context, learning, and AI tools as one system for sustained capability development.
Individual training
Team-based
capability building
AI capability grows stronger when teams learn, experiment, and solve real work challenges together.
Tool-first training
Worker-directed application
Learning becomes more relevant when it starts with real work problems, then explores where AI can add value.
External, disconnected courses
Workplace-integrated building
Learning becomes more meaningful when it is embedded directly within day-to-day work contexts.
Skills training alone
Training +
job crafting
Building capability also means rethinking how work is designed so AI can be applied effectively.
What We Have Seen In Practice
8 experiments across diverse learning contexts
We tested Domain+ across large organisations, SMEs, and community learning environments to understand how AI capability can be developed across different workplace realities.
Large Organisations
Reframing formal AI
learning around
real work challenges
Small Medium Enterprises
Embedding AI Learning
directly into
workplace practice
Community- based learning
Shared exploration of AI through experimentation and reflection
What We Saw
+35%
gains in Originality
+20%
gains in Business Relevance
+20%
gains in Domain+ AI Integration
+14%
gains in AI Readiness
+15%
gains in Engagement
How we Tested
Driving higher originality, relevance, and engagement in learning design through Domain+.
Certis x Singapore University of Technology and Design
Unlocking workforce-wide AI capability across all experience levels through Domain+
Cragar Industries
Enabling stronger AI readiness and real-world application through a 10-week Domain+ programme.
ReGen StoryLabs
Explore Domain+ in Practice
Explore the principles and practical techniques behind the Domain+ approach to AI capability-building.
The Domain+ Expert Guide
Developed through experimentation across different learning and workplace contexts, the Domain+ Expert Guide brings together the underlying approaches for activating and developing capability over time.
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Activation of Professional / Business Context
AI-Meta Framing (Automation > Augmentation)
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Shared Object Orientation
Integrating Personal and Collective Agency
Longitudinal Knowledge Work
Development through Creativity & Reflection
Cross-Boundary Knowledge Practices
Collaborative Tool Affordances
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Natural Workgroups
Train and Deploy
Workplace Champions
Training Bursts
Domain+ Practitioner Toolkit
Explore the tools, resources, and pathways to apply Domain+ in real learning and work contexts.
Work in progress.
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Guide to unlock workforce potential with AI reskilling
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Deep-dive journeys showing how capability was activated, applied, and matured.
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Templates for structuring collaboration, facilitation, and team practice.
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Rubrics and tools for outcomes tracking.
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AI Tools to support ideation and collaboration.
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Delving deeper into workforce capability development sciences.
Step Into Our Space.
Start the conversation with us. Let’s drive innovative learning solutions together.